Art Store Fronts How to Set Up Original Artworks for Sale

Sell four different versions (art prints, limited editions, the original, and multi-panels) of the same image all on i page with this conversion-boosting evolution of our product page pattern.

Here's something pretty much every successful eCommerce website has learned:

[bctt tweet="If you make the online shopping experience easier for the heir-apparent, yous'll profit greatly from information technology."]

This new feature is all about easy .

Easy for your site visitors to come across what you offering, easy for them to brand a purchase, and easy for you to up-sell them to a higher-priced item.

We're doing this past allowing you to accept a single epitome and offering it for sale upwardly to 4 dissimilar ways, all on a single page.

Just first, let's have a look at the experience of browsing an online fine art gallery prior to this feature.

The Old Way

Take a single epitome, allow's say a landscape painting titled "Autumn Forest".

Allow'southward say that in addition to prints of this image, the Original is nevertheless available, as well every bit a limited edition version with custom embellishment. You even offer it as a multi-panel art wall.

A potential client spots this image on an Instagram post of yours, and, deciding they would similar to own it in some form, visits your website to try and notice it.

If your site operates in the old manner, you're counting on this client existence willing to:

1. Search around for what they're looking for
2. Spend time clicking all over your site to open multiple pages of the same image
3. Invest the energy to compare and dissimilarity between these different pages to understand what you offer and decide what they want

Obviously, the vast majority of people just will not exercise this, and those are sales you'll miss out on.

The problem is that your content is just too spread out.

four different versions of your epitome, 4 different product pages, iv unlike URLs:

Think about other shopping online in other industries.

Would information technology brand sense for a wearable website to have a unique page and URL for each and every color choice of a single shirt?

No, to maximize your sales, your goal should be to testify this potential client the options yous offer for an image all on the same page.

And then that's what we've built.

The Unmarried Page Experience

With this characteristic, that potential client doesn't need to search around your site to compare what versions you take available, considering they're all laid out side-by-side on a unmarried page.

This also means you don't need to email them a agglomeration of dissimilar URLs with explanation of the difference between all of them.

You don't need to post multiple times on your Instagram to say "buy prints here, and buy original here, and buy the limited edition hither."

4 different versions of your image, 1 product page, one URL:

What does this event in?

College average gild sizes, a more than efficient way for you lot to link to your art, and happier customers who will honey the convenience of visiting your online art gallery.

The best part is, we already know this works.

Concluding year, we released the option to sell an original painting side-by-side with art prints, and the data was clear – many artists sold many more originals on these pages.

Nosotros too saw the success our customers were having selling multi-console art walls – they are potentially the single greatest up-sell our industry has yet seen.

The future was clear for us: ALL of these production types need to be available side-past-side to enable artists to sell as much art as possible.

And now, they are.

Of course, these product types are optional. You lot can turn them on and off as needed on a per-image basis. If you merely want to sell prints and multi-panel art, for example, you can.

The key is easy. Make it like shooting fish in a barrel for your customers to shop, and they will.

To everyone using our art gallery technology, go brand information technology happen! You'll find all the implementation instructions in this Noesis Base of operations commodity.

Want to try this feature for yourself? Take it for a test drive hither.

wallacetaings.blogspot.com

Source: https://blog.artstorefronts.com/single-page-buying-experience/